Evaluating Existing Research

As evidence for understanding the criterion for research evaluation, I have drawn from my Undergraduate Research Experience Program (UREAP), as well as class project experience.

The linked documents are as follows:

  • UREAP – Literature review
  • Project assignment from CMNS3240 (Advanced Communications)
    • Policy Brief assignment requiring a literature review.
  • Project assignment from MKTG3480 (Marketing Research)
    • Analysis of a full academic research paper
  • Project assignment from MKTG4450 (E-Commerce)
    • Part one of an e-commerce plan, existing research evaluated to support company/industry analysis.
  • Project assignment from MKTG4480 (Integrated Marketing Communications)
    • Part one of an integrated marketing communications plan, existing research evaluated to support advertiser analysis.